Pradas Glow-Sunless Tanning Brand


Client: Pradas Glow
Industry: Beauty / Tanning
Location: USA
Services: Product Packaging Design

Project Overview

Pradas Glow is a professional sunless tanning brand offering custom spray tanning services and tanning products developed by celebrity spray tan artist Kristyn Pradas.

Agency 360 Creative collaborated with the brand to design packaging that reflects the brand’s premium beauty positioning.

The Challenge

The tanning industry requires packaging that feels luxurious while clearly communicating product functionality.

Strategy

The design approach focused on minimalist luxury branding, creating a refined packaging system suitable for premium lifestyle brands.

Execution

The final packaging design incorporated:

Modern beauty typography

Premium color palettes

Packaging layouts optimized for retail and e-commerce

Outcome

The final packaging reinforced Pradas Glow’s position as a professional tanning and beauty brand.