B-LAB21 Luxury Candle Brand


Client: B-LAB21
Industry: Home Fragrance / Candles
Location: Australia
Services: Packaging Design, Brand Identity

Project Overview

B-LAB21 is an Australian candle brand focused on creating luxury home fragrance products designed for modern interiors.

Agency 360 Creative was tasked with developing a premium candle packaging system that communicates elegance, minimalism, and sophistication.

The Challenge

The luxury candle market requires strong packaging presentation to communicate quality and aesthetic value.

Strategy

The design approach focused on minimalist luxury branding, creating a refined packaging system suitable for premium lifestyle brands.

Execution

The final design used:

Elegant typography

Minimalist layouts

Neutral color palettes associated with luxury home fragrance brands

Outcome

B-LAB21 launched with a packaging identity that reflects modern luxury and lifestyle branding.